PRIVACY POLICY
Troutmagnet.com strives to offer its visitors the many advantages of Internet technology and to provide great products. Please note this policy applies only to information collected by Troutmagnet.com online and does not impact information collected or used by Troutmagnet.com or its affiliates through other means.

How we gather information from users
How we collect and store information depends on the page you are visiting, the activities in which you elect to participate and the services provided. You can visit many pages on our site without providing any information. Other pages may prompt you to provide information, such as when you register for access to portions of our site, request certain features (e.g., newsletters, news updates and other products), sign up for a subscription or make a purchase. You may also provide information when you participate in sweepstakes and contests, voting and polling activities, message boards and chat rooms and other interactive areas of our site.
Like most Web sites, Troutmagnet.com also collects information automatically and through the use of electronic tools that may be transparent to our visitors. For example, we may log the name of your Internet Service Provider or use "cookie" technology. Among other things, the cookie may store the information you provide in our Site Survey, sparing you from having to re-enter that information each time you visit, or may control the number of times you encounter a particular advertisement while visiting our site. As we adopt additional technology, we may also gather information through other means. In certain cases, you can choose not to provide us with information, for example by setting your browser to refuse to accept cookies, but doing so may limit your ability to access certain portions of the site or may require you to re-enter your information each time you visit. Additionally we may not be able to customize the site's features according to your preferences.

WHAT WE DO WITH THE INFORMATION WE COLLECT
We will use your information only as permitted by law. Aggregated Information (information that does not personally identify you) may be used in many ways. As one example, we may combine information about your usage patterns with similar information obtained from other users to learn which pages are visited most or what features are most attractive. Aggregated Information may occasionally be shared with our advertisers and business partners, but cannot be used to contact you individually.

We also collect information to enhance your visit and deliver more individualized content and advertising. For example, we may use Personally Identifiable Information collected on Troutmagnet.com to communicate with you regarding our Terms of Service and privacy policy, products and services offered by Troutmagnet.com and other Lelands Lures affiliates and partners, administration of sweepstakes and contests, processing e-commerce transactions and other topics we think you might find of interest. We reserve the right to share this information with other Lelands Lures business units and affiliates, including for example our affiliated Web sites and entities in which Lelands Lures has an ownership interest (collectively, "Affiliates"). This policy does not apply to any Affiliate's use of such information.
Personally Identifiable Information collected by Troutmagnet.com may also be used for other purposes including but not limited to site administration and troubleshooting. Certain third parties who provide technical support for the operation of our site (our Web hosting service and our newsletter provider, for example) may access such information.
We may also disclose your information in response to a court order, at other times when we believe we are reasonably required to do so by law, in connection with the collection of amounts you may owe to us, and/or whenever we deem it appropriate or necessary to give such information to law enforcement authorities. Please note we may not provide you with notice prior to disclosure in such cases.

AFFILIATED SITES, LINKED SITES AND ADVERTISEMENTS
Lelands Lures expects its partners, advertisers and third-party affiliates to respect the privacy of our users. However, third parties, including our partners, advertisers, affiliates and other content providers accessible through our site, may have their own privacy and data collection policies and practices. For example, during your visit to our site you may link to, or view as part of a frame on a Troutmagnet.com page, certain content that is actually created or hosted by a third party. Also, through Troutmagnet.com you may be introduced to, or be able to access, information, Web sites, advertisements, features, contests or sweepstakes offered by other parties. Troutmagnet.com is not responsible for the actions or policies of such third parties. You should check the applicable privacy policies of those third parties when providing information on a feature or page operated by a third party.
While on our site, our advertisers, promotional partners or other third parties may use cookies or other technology to attempt to identify some of your preferences or retrieve information about you. For example, some of our advertising is served by third parties and may include cookies that enable the advertiser to determine whether you have seen a particular advertisement before. Through features available on our site, third parties may use cookies or other technology to gather information. Troutmagnet.com does not control the use of this technology or the resulting information and is not responsible for any actions or policies of such third parties.
Please be careful and responsible whenever you are online. Should you choose to voluntarily disclose Personally Identifiable Information on our site, such as in message boards, chat areas or in advertising or notices you post, that information can be viewed publicly and can be collected and used by third parties without our knowledge and may result in unsolicited messages from other individuals or third parties. Such activities are beyond the control of Troutmagnet.com and this policy.

CHILDREN
Neither Lelands Lures nor Troutmagnet.com does not knowingly collect or solicit Personally Identifiable Information from or about children under the age of 13 except as permitted by law. If we discover we have received any information from a child under the age of 13 in violation of this policy, we will delete that information immediately. If you believe Troutmagnet.com has any information from or about anyone under the age of 13, please contact us via our customer service page.

RELEASE
This domain name is owned by Lelands Lures which is licensed to and controlled and operated by Lelands Lures. Users of this website agree and acknowledge that they have no dealings with Lelands Lures and therefore release Lelands Lures from any and all liability for damages arising from any direct or indirect use of this website and the services.